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Monday, February 23, 2009
Frivolous ...?
The last couple of posts have been quite frivolous, however both have a serious side to them.
Starting with Confex, once upon a time a wrong date on a poster or ticket would have been a terrible mistake for any organiser to make. Legions of visitors might well turn up on the wrong day, missing the show and causing problems in all sorts of ways.
However when I saw the 2-dates Confex advert, my first reaction was that I could just go to the show website and find out which one was right.
Visiting a show website before attending has now undeniably become as much a part of going to a show as paying too much for a sandwich (and counting the void areas to see if anyone has dropped out at the last last minute). What's on the ticket or poster is not what's going to make my mind up - but as long as it makes me visit the website, it's done its job.
And the proof of the pudding? Well, for Confex, it's years since I've been. But this time the "confusion" over dates made me MORE likely to visit the Confex website, just to check for myself which was correct. And so making a mistake on their poster may well have increased their attendance this year.
And on the right days as well...
Starting with Confex, once upon a time a wrong date on a poster or ticket would have been a terrible mistake for any organiser to make. Legions of visitors might well turn up on the wrong day, missing the show and causing problems in all sorts of ways.
However when I saw the 2-dates Confex advert, my first reaction was that I could just go to the show website and find out which one was right.
Visiting a show website before attending has now undeniably become as much a part of going to a show as paying too much for a sandwich (and counting the void areas to see if anyone has dropped out at the last last minute). What's on the ticket or poster is not what's going to make my mind up - but as long as it makes me visit the website, it's done its job.
And the proof of the pudding? Well, for Confex, it's years since I've been. But this time the "confusion" over dates made me MORE likely to visit the Confex website, just to check for myself which was correct. And so making a mistake on their poster may well have increased their attendance this year.
And on the right days as well...
Labels: Confex, web registration
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