Wednesday, September 2, 2009
Stone Cold Calling
I'm currently doing a bit of sales to help out an organiser I know - and I'm being astonished by the proportion of companies I call who have a policy of not releasing the name of their marketing people.
At times it must be approaching 1 in 10 companies who simply won't divulge this information, never mind not putting me through. And this isn't a "gatekeeper" receptionist who can be worked around - this is a flat "our company policy is not to give this information out, so I cannot give you a name".
Now, perhaps my legendary sales skills have become public knowledge and marketing professionals across the UK quake in fear at being persuaded to throw money away at the mere sound of my dulcet tones, but really.......can there honestly be that many ad-sales calls in a day that 1 in 10 marketing managers believe they cannot function if they have to take the odd phone call during the day?
Or has permission marketing and the online model become so deeply ingrained that the concept of being sold to, or evaluating a proposition based on what you are told rather than what you can find on Google is just too difficult for many people today to cope with?
Either way, its probably good news for big established shows, bad news for launches - and excellent news indeed for the SEO industry.
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